Since taking over as Creative Director of New Balance (NB), Teddy Santis has been working hard on his “Made in USA” range, which will now feature the latest New Balance 990v3 in the “Raw Amethyst” colorway.

The beloved silhouette received “Macadamia Nut” and “Sea Salt” makeovers earlier in 2022, and the designer is currently gearing up for the new edition.

The next Made in USA New Balance 990v3 “Raw Amethyst” colorway is set to release Friday, July 15, 2022 at 10:00 a.m. (US/Eastern). These Teddy Santis designs will set you back $200 for each pair.

Eager customers can grab these 990v3 pairs from the official New Brunswick shopping website as well as a few select outlets like Asphalt Gold. They will be offered in full family sizes.

Teddy Santis Gives New Balance 990v3 Raw Amethyst Makeup

The New Balance 990 catalog is the epitome of casual dad shoe styles, which have been reinvented in numerous designs and aesthetics.

He’s been a harmless, beloved, and staple in most sneakerheads’ repertoire. Indeed, it is simple to wear and transcends fashion trends with its classic style. Therefore, it is always appreciated when NB releases a new colorway like the 990v3 in “Raw Amethyst/Team Orange”.

The design inspiration and description for the new pair on the sportswear brand’s webpage reads:

“The original designers of the 990 were tasked with creating the best running shoe on the market. The finished product more than lived up to its bill. When it first hit shelves in 1982, the 990 sported a elegantly discreet gray color and a price then unheard of in three figures.

The brand continued further saying:

“For avid racers and trendsetters, the 990 was a mark of superior quality and taste. There have been design updates since 1982, and more color options, but the aura of the symbol The 990’s aspirational status has never changed. Simply put, the 990 is the shoe so good we never stopped making it. The 990v3 features premium upper construction and ENCAP midsole cushioning. .

Suede construction is nothing new for this sneaker design. Likewise, these upcoming shoes feature the perfect mix of sturdy suede and fine mesh throughout the upper. The toes are shaped with dark gray mesh elements, which are surrounded by sturdy Amethyst suede mudguards.

The namesake purplish suedes are also used for the eyelets, lateral and medial sides, and heel counters. On the sides, they are topped with the signature N logo made with the Team Orange shade.

For the tongues, bold black textiles are accented with “New Balance USA” lettering towards the collars. Lastly, black lace ties complete this tab section.

Following that, off-white inner liners are complemented by orange insoles that feature New Balance logos and text. The label’s branded tags are also added to the heel tabs for added detail.

To complete the look, NB’s original ENCAP technology is incorporated into the sole. These insoles are created using shades of cream, gray and black.

Read also
The article continues below

Mark your calendars for the upcoming New Balance 990v3 “Raw Amethyst” Made in USA shoes hitting the sneaker market on July 15, 2022. Trusted retailers like Asphalt Gold will be selling them, alongside New Balance’s official shopping website. Balance. Get them in full family sizes, marked at different prices.