Walmart launches free-to-assemble children’s clothing
Walmart announced Friday, October 1, the launch of the Free Assembly Kids collection, just over a year after the launch of the affordable clothing line for men and women that includes Scoop, Sofia Vergara’s Sofia Jeans and ELOQUII Elements.
“At its core, Free Assembly is all about offering accessible designs, quality fabrics, modern silhouettes and cutting-edge details,” wrote Deanah Boulanger, senior vice president of men, kids and footwear for Walmart US, in the corporate blog post announcing the launch of the Free Assembly Kids line.
The new collection includes nearly 50 styles in sizes 5-18, priced between $ 6 and $ 36. It “offers wardrobe basics with every color, print, fabric and silhouette designed to work together,” Baker wrote in the blog post. “We designed Free Assembly Kids to seamlessly complement our adult collection with many of the trends above like athleisure, checkered and cropped silhouettes which are also explored in our latest collection for men and women. Much like the adult line, Free Assembly Kids is designed with a commitment to sustainability – several pieces in the fall collection include organic cotton or recycled polyester.
Walmart recently launched a new assortment of Justice clothing for tweens and Wonder Nation clothing for children in sizes 4-18. Free Assembly Kids is joining the children’s clothing assortment of America’s largest retailer and will offer all seasonal collections. throughout the year.
Related: Amazon, Walmart See Clothing Shares Fall As Style Comes Back To The Top
Amazon and Walmart have both seen their clothing and apparel category shares drop in the past two quarters, according to exclusive PYMNTS data released last month. Consumers have chosen more stylish and trendy retailers to refresh their wardrobes as they come out of the COVID-19 quarantine for most of 2020.
Amazon fell from 18.4% in the fourth quarter of 2020 to 14.4% in the first quarter of 2021 to 13.2% in the second quarter of this year. Walmart, meanwhile, fell from 8.2% to 7.0% to 6.5% over the same period.
Amazon and Walmart saw their clothing sales shares jump in 2020, as consumers shifted towards comfortable clothing rather than high fashion.