REYNOLDSBURG, Ohio, May 26, 2022 (GLOBE NEWSWIRE) — Victoria’s Secret & Co. (NYSE: VSCO) is launching VS&Co-Lab, an inclusive shopping experience for all customers. This curated digital platform connects the modern consumer to unique brands, bringing their stories and intimate, lifestyle and swimwear products to the forefront. VS&Co-Lab has launched as a new section on VictoriasSecret.com, where it will feature brands that align with its values ​​of innovation and inclusiveness.

“In addition to the growth we are driving through our core business, we see significant growth potential through partnerships with innovative and relevant brands that can help us expand our reach in the category and consumer segments where we have always been underrepresented. We are excited to launch this platform where we will showcase, market and create consumer engagement with such exciting, unique and relevant businesses,” said Martin Waters, CEO of Victoria’s Secret & Co.

Featured on the homepage of VS&Co-Lab, Nigerian American designer Buki Ade, founder of BFyne, has revolutionized the swimwear industry. “In a sea of ​​similarity, it’s crucial that any partnership be with a company that aligns with our values,” Buki Ade said. “VS&Co-Lab’s mission to provide a platform for groundbreaking voices, like BFyne, is critical to advancing diverse perspectives.”

“As women, we are multidimensional. Our past experiences define how we want to feel today and shape our future,” said Helena Kaylin, founder of fuller lingerie brand MINDD, also launched on the VS&Co-Lab platform. “Our partnership with VS&Co-Lab has reinforced our mission to drive the lingerie industry forward through our obsession with continuous innovation. We leverage state-of-the-art supportive technologies to combine style and comfort for the consumer with a fuller body shape.

VS&Co-Lab marks the evolution of Victoria’s Secret & Co.’s journey to build strategic business partnerships with a focus on inclusive lingerie and lifestyle brands on its own platform. At launch, a collection of 19 brands will be showcased, 75% of which are founded, owned or run by women, including minority owned For Love & Lemons and Frankies Bikinis. VS&Co-Lab is committed to investing more with a minority stake in diverse brands that offer a differentiated view of market, customer and category.

“As one of the world’s most recognizable companies among women, and with nearly 90% of our store associates globally identifying as women, we have a responsibility to ensure that women can grow and thrive in all aspects of their lives,” said Patti Cazzato, Head of Emerging Businesses for Victoria’s Secret & Co. “VS&Co-Lab is leveling the playing field for unique brands that speak to the modern consumer. Leveraging the strength of Victoria’s Secret & Co. and our passionate customer base, we meet consumers where they are while simultaneously partnering with small businesses to drive economic empowerment for women and people of color. »

About Victoria’s Secret & Co.

Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including bras, briefs, lingerie, casual sleepwear, activewear and swimwear, as well as award-winning prestige fragrances and body care. VS&Co is made up of market-leading brands, Victoria’s Secret and Victoria’s Secret PINK, who share a common goal to inspire and uplift our customers at every stage of their lives. We are committed to empowering our more than 30,000 associates across a global footprint of over 1,350 retail stores in over 70 countries. We provide our customers with products and experiences that make them feel good inside and out while driving positive change through the power of our products, platform and advocacy.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

We caution that any forward-looking statements (as defined in the United States Private Securities Litigation Reform Act of 1995) contained in this press release or made by us, our management or our spokespersons involve risks and uncertainties and are subject to change. based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements regarding our future results of operations, the implementation and impact of our strategic plans, and our ability to achieve our environmental, social and governance objectives. Words such as “estimate”, “commit”, “target”, “goal”, “project”, “plan”, “believe”, “seek”, “strive”, “expect” , “anticipate”, “intend”, “potential” and similar expressions may identify forward-looking statements. The risks associated with the following factors, among others, could affect our financial performance and cause actual results to differ materially from those expressed or implied by the forward-looking statements:

• the spin-off of Bath & Body Works, Inc. (f/k/a L Brands, Inc.) may not be exempt for US federal income tax purposes;
• loss of synergies resulting from the separation of businesses which could negatively impact our balance sheet, profit margins or earnings;
• we may not realize all of the expected benefits of the demerger;
• general economic conditions, inflation, consumer confidence, consumer spending patterns and market disruptions, including pandemics or significant health risks, extreme weather, natural disasters, terrorist activity, financial crises, political crises or other major events, or the prospect of such events;
• the global novel coronavirus (COVID-19) pandemic has had and may continue to have an adverse effect on our business and results of operations;
• the seasonality of our business;
• difficulties resulting from the turnover of corporate officers or other key positions;
• our ability to attract, develop and retain qualified associates and manage labor costs;
• our dependence on shopping mall traffic and the availability of suitable store locations on suitable terms;
• our ability to grow through new store openings and existing store renovations;
• our ability to operate and expand successfully internationally and the associated risks;
• our independent franchise, licensing, wholesale and joint venture partners;
• our direct channel activity;
• our ability to protect our reputation and the image of our brands;
• our ability to attract customers with marketing, advertising and promotional programs;
• our ability to maintain, enforce and protect our trade names, trademarks and patents;
• the highly competitive nature of the retail industry and the segments in which we operate;
• consumer acceptance of our products and our ability to successfully manage the life cycle of our brands, keep up with fashion trends, develop new merchandise and launch new product lines;
• our ability to source, distribute and sell goods and materials globally, including risks related to:
  • political instability, environmental hazards or natural disasters;
  • significant health risks or pandemics, which could result in the closure of factories, a reduction in the workforce, a shortage of raw materials and the scrutiny or embargo of goods produced in the affected areas;
  • duties, taxes and other charges;
  • legal and regulatory issues;
  • exchange rate volatility;
  • local business practices and political issues;
  • delays or disruptions in shipping and transportation and related price impacts;
  • interruption due to labor disputes; and
  • changing expectations regarding product safety due to new legislation;
• our geographic concentration of suppliers and distribution facilities in central Ohio and Southeast Asia;
• the ability of our suppliers to deliver products in a timely manner, meet quality standards and comply with applicable laws and regulations;
• fluctuations in freight, product inputs and energy costs, including those caused by inflation;
• our ability to adequately protect our assets against loss and theft;
• claims arising from our self-insurance;
• our ability and that of our third-party service providers to implement and maintain information technology systems and to protect associated data and system availability;
• our ability to maintain the security of customer, associate, third-party and corporate information;
• stock price volatility;
• shareholder activism is important;
• our ability to maintain our credit rating;
• our ability to service or refinance our debt and maintain compliance with our debt covenants;
• our ability to comply with laws, regulations and technology platform rules or other obligations related to privacy and data security;
• our ability to comply with regulatory requirements;
• legal and compliance issues; and
• taxation, trade and other regulatory matters.

Except as required by law, we assume no obligation and do not intend to publicly release any update or other revision to any of the forward-looking statements contained in this press release to reflect current circumstances. after the date of this press release or to reflect the occurrence of future events, even if experience or future events clearly indicate that the expected results expressed or implied by such forward-looking statements will not be achieved. Further information about potential factors that could affect our results is included under “Item 1A. Risk Factors” in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 18, 2022.

For more information, please contact:

VS&Co press relations
Brooke Wilson
[email protected]