US buyers give their opinion on VicenzaOro September 2021 – JCK
Now that the proverbial dust has settled and the jet lag has passed, we are checking with the organizers and attendees of the September 2021 VicenzaOro show – and like their Las Vegas counterparts, they are very pleased with the results.
The five-day show, which took place September 10-14 in Vicenza, Italy, hosted more than 800 exhibitors and nearly 80% of the number of visitors who attended in 2019, results organizers have reported. described in a post-trade show press release as “way beyond all expectations.”
Said Shara Almeida, director of gold and silver commodities in Cranston, RI Luxury brand holdings (Its retailers include Ross-Simons and Sidney Thomas): “The jewelry industry is resilient and has found a way to overcome the challenges inherent in doing business in a COVID world. Tools like Zoom have definitely been a savior in bringing fresh produce to our impatient customers. But there is absolutely no substitute for buying in person.
Planning for the September edition began in February, said Marco Carniello, global jewelry and fashion show director for the Italian Exhibition Group, which presents VicenzaOro. “The biggest challenge,” he added, “was planning the show when we were all confined and completely changing the format of the fair.” Carniello refers to “physical, open and inclusive” cabins – low walls, open on top, with capacity limitations commensurate with their sizes. “They did a good job – they made the stalls smaller and in the open so people didn’t feel like they were locked in,” said private jeweler Mark Mazzarese of MA Mazzarese & Associates in Kansas City, Missouri.
Masks were compulsory. The aisles were wider; the seats were far apart during the presentations. There were even two COVID-19 test tents in the parking lot outside the exhibition hall. And, perhaps most importantly, to enter the living room, everyone had to show a Green Pass – proof of vaccination, recent recovery from COVID-19, or a recent negative test result – or the equivalent. (For foreign visitors, to get on my flight I had to show my vaccination card and a recent negative test; I also had to take another negative test before returning to the United States.)
“They do a much better job than us,” said Lisa Vinicur, co-owner of Diane Glynn jewelry in Jenkintown, Pa., security measures. “Everywhere you went, the mask was compulsory everywhere. Everyone had to show their vax card. People were very conscientious about wearing their masks. And this applies everywhere in Italy.
Carniello and IEG are already planning the always awaited January release of the show (it runs Jan. 21-26), but first we had to ask what a few of the US buyers got home with. Here’s a look at the trends they’ve seen, which you’ll soon see at a store near you.
“I saw more vendors using modern techniques with mixed ceramics… which I found really cool.”
“The only really neat look we see here and there was the extension jewelry bracelets that look like classic line bracelets, which are very well made.”
“They do a lot with the stretch bracelets with diamonds and color. I think they all do a variation of this, and I think we’ll all see a lot more going on in the future. “
Curbs & Rose Gold
“I know the trombone connection is on a roll, but the sidewalk was out in force during this show.”
“[The Italians] are always more in rose gold, so I saw more rose gold than before.
Cool color mix
“We have seen the most beautiful, bold gold designs. We have noticed a new mix of colors in colored stone jewelry: pinks with yellows, navies with greens. “
—Rhett Outten, co-owner, Croghan’s Jewelry Box, Charleston, South Carolina
“The enamel was everywhere.”
Ed. Note: we saw enamel everywhere too!
Above: “One brand I started working with is J Jewels. I love the mix of materials between the enamel and the encrusted stones, and I found their price to be really good. He’s the one that I think probably deserves a little nod, ”said Mark Mazzarese. (Pictured: Demetra 18k rose gold earrings with green enamel and diamonds, price on request; J Jewels Milano)
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