Travis Scott’s fashion line with Dior to debut with rare show in France
Travis Scott is launching a brand new men’s line with fashion giant Dior. Find out the details!
Travis Scott is on his fashion board.
More than just merchandising or touring clothing, he is launching a new line of men’s clothing with the French fashion house Christian Dior.
The announcement of their collaboration with rapper “Astroworld” for a joint spring-summer 2022 collection was made by Kim Jones, artistic director of Dior Men.
With France lifting its strict COVID-19 restrictions two weeks ago, the line is set to debut on June 25 at Paris Fashion Week in a rare in-person show.
The fashion line team is super excited, calling the partnership an “unprecedented event. [representing] the first complete Dior collection ever created with a musician.
Fans are used to Scott working with brands like Nike, Ksubi, BAPE, and even McDonald’s, so they’re not shocked by the partnership. In fact, many are happy to see something a little more upscale than his Cactus Jack, which is both a creative collective and a foundation.
“Travis Scott Collab with Dior .. Woosh”
“Travis Scott X Dior”
“here is the feed how i see it: – travis scott (kids) fans consume, thus raising the brand – nike collab = hyped + impossible – settle for GR / QS (nike gets $ anyway) – travis scott x dior is loved by (a lot of) fans through bootleg iphone wallpaper lemma go smash a cactus “
Some just don’t get it.
“Who the f ### thought a collaboration with Travis Scott Dior would be a good idea”
“Dior collaborating with Travis Scott is a huge W for Travis and a huge L for Dior.”
“Dior gave Travis Scott a pre A $ AP Rocky collaboration… I know how much sense that makes”
Dior has been causing a stir for the past two years, after Pop Smoke made quite a song about it.
Now they see that aligning with Hip-Hop influencers, from Travis Scott to owners of rap leagues like URL Smack White, is just a cash move.