“The next Vogue for Generation Z”
If you’ve ever been on the fashionable side of TIC Tac, chances are you’ve seen (or liked) a post by Rag report. For now, the post’s content only exists on the platform, but it has gathered a trend-hungry young clientele in record time.
The original idea of Kyra Media, a Generation Z media company, now has more than 1.3 million subscribers. According to a spokesperson for the brand, this makes it the most engaged and dynamic brand fashion publication on TIC Tac.
James Cadwallader, Creative Director of Kyra Media, told In The Know that this is all part of their plan.
“What we really wanted to do was create a channel that breaks down barriers to entry for fashion, which can often be quite pretentious, ”he said. “We wanted to create this publication that… engages young people and opens their eyes to how fashion is a means of expression and creativity. “
He added, “in the most humble way possible” that he believes Rag Report has the potential to become “the next Vogue for Gen Z”.
Paz Mendez Hodes, executive producer of Rag Report and two other TikTok verticals within Kyra Media, told In The Know that the post generally shares two different post types – “great content. tendencyAnd others who are “taking a deeper look at something else that’s going on.”
“If there is a viral fashion video going around, we’re going to do something about it, but we’re trying to say something that’s never been said before, ”she said. on TikTok before.
So what kind of posts make the TikTok account so appealing?
On the one hand, they break down fashion trends with a short history lesson that puts their popularity in perspective. For example, a breaking the “McBling” aesthetic has collected over a million views.
As the speed at which microtrends enter and exit style rapidly increases, it’s crucial that their audience understand what they’re getting into before investing in clothing or aesthetics.
Some videos from Rag Report “Style” or make clothing suggestions, for popular Gen Z celebrities like Bretman Rock and Vinnie Hacker. Others take a “Visit” of the fashion influencers’ closets to break down what they would wear in certain scenarios.
Rag Report isn’t limited to a narrow set of ideas in the fashion content they publish – the series is constantly evolving, but it’s a constant stream of cutting edge trends that make the industry more accessible to young people. fans.
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If you liked this story, read more on the styles that are popular on TikTok.
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The post office What is Rag Report? TikTok’s first post aims to make fashion less ‘pretentious’ appeared first on Aware.