South Korean company Hyosung appoints new EU and US marketing managers
O’Neill, who is based in the UK, has extensive experience in the home textiles, swimming and global markets. She joins Hyosung from The Lycra Company, where she was most recently Head of EMEA Brand Communications, and prior to that, Head of EMEA Lingerie, Underwear and Swimwear Marketing Segment at Invista. At Hyosung, O’Neill will work with the company’s European marketing team to promote Hyosung’s specialty fibers and fabrics to targeted brands and retail customers. In addition, O’Neill will manage joint development and promotion programs with key industry partners, Hyosung said in a press release.
Nam, whose most recent role at Hyosung was in charge of Marketing, Privacy and Swimming, held a number of leadership roles at the Seoul-based company during his 19-year career with the company. . As New York-based US Marketing Director, Nam will identify business opportunities and develop custom textile solutions to help US brands and retailers thrive.
“O’Neill and Nam bring enormous resources to our team. Their respective understanding of the global value chain, brand, retail and consumer needs will help us strengthen our global position as a leading provider of textile solutions, ”said Mike Simko, Director of Global Marketing of Hyosung textiles in a statement.
With offices in over 40 countries, Hyosung is able to support and interact locally with the international supply chain. Working with the Hyosung Fashion Design Center (FDC) team who forecast trends and create stories and fabric samples against the backdrop of global trends, the Global Brand Marketing team supports brands and retailers with design ideas, textile and product development, then helps brands. and retailers get products made with special Hyosung fibers to the consumer, according to Hyosung.
To speed up product delivery and reduce its carbon footprint, Hyosung has strategically expanded its manufacturing network to serve customers in every continent since its launch in Korea in 1992. In 1999, the company expanded to China and now has bases in Vietnam for the rest. Asia, India for emerging Asian markets, Brazil for the Americas and Turkey for Europe. The company recently invested in expanding its factories in Turkey and Brazil and plans to further expand its manufacturing in the near future.
Fibre2Fashion News Desk (GK)
Hyosung has appointed industry veteran Claire O’Neill as the new European Marketing Director and Hyosung veteran Julia Nam to her new role with the company as Director of Marketing for Europe. United States, with immediate effect, to support its continued growth of its business and its strategy of global expansion. . Hyosung is a South Korean fiber company that manufactures world class products.