Skechers named 2021 Drapers Footwear Awards Men’s Footwear Brand of the Year
LONDON–(COMMERCIAL THREAD) – Skechers USA Ltd., a subsidiary of Skechers USA, Inc., The Comfort Technology Company ™, today announced that Skechers has been recognized as the Men’s Footwear Brand of the Year at the 2021 Drapers Footwear Awards. Skechers was praised by the panel of expert judges as ambitious and attractive to young consumers, a reflection of the brand’s successful campaign with Ambassador Jamie Redknapp and its strong presence in the UK.
“We are delighted to have been recognized for our entire men’s footwear division,” said Peter Youell, Managing Director of Skechers UK & Ireland. “Winning the Drapers Men’s Footwear Brand of the Year award is a testament to the work that has helped develop this category in our market. From strengthening our e-commerce business to reaching even more consumers with Jamie Redknapp, our men’s division has had a truly landmark year.
Marvin Bernstein, Managing Partner of Skechers S.à.rl, added: “In normal times and in difficult times, we have remained committed to providing the highest level of comfort, style, innovation and quality to consumers; marketing that resonates; and first-rate customer service. This prestigious Drapers award for our men’s division is the result of our efforts. We look forward to launching our next Jamie Redknapp campaign and building on this success. ”
The results of the 2021 Drapers Footwear Awards were unveiled at an industry ceremony on September 23 at the Hilton London Bankside. The 2021 Drapers Footwear Awards celebrate brands and retailers who have gone above and beyond to protect their staff, work with their suppliers and partners to maintain business continuity, and serve their customers and communities throughout the coronavirus crisis. Drapers magazine is the as a market leader providing unparalleled access to the UK fashion market, and the Drapers Footwear Awards are the most respected and prestigious in the footwear retail industry. In 2019 and 2020, Skechers was recognized by Drapers as Women’s Brand of the Year.
Featured products in the Skechers collections include fitness expert and entrepreneur Brooke Burke and legendary athletes like Jamie Redknapp, Tony Romo, Jon Gruden, Clayton Kershaw, Sugar Ray Leonard and Howie Long; elite runners Meb Keflezighi and Ed Cheserek; and professional golfers Colin Montgomerie, Brooke Henderson and Billy Andrade.
About Skechers USA Ltd. and Skechers USA, Inc.
Skechers USA Ltd. is a subsidiary of Skechers USA, Inc. (NYSE: SKX), The Comfort Technology Company, based in Southern California. Skechers designs, develops and markets a diverse line of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and in more than 170 countries and territories through department and specialty stores, and direct to consumers through 4,057 retail stores and e-commerce websites owned by the Company and at some thirds. The Company manages its international operations through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly owned subsidiaries in Canada, Japan, India, Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and Twitter.
This announcement contains forward-looking statements which are made in accordance with the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. . These forward-looking statements may include, without limitation, the future domestic and international growth of Skechers, its financial results and operations, including expected sales and net profits, its development of new products, future demand for its products, its planned national and international expansion, new store opening and additional spending, as well as advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe”, “anticipate”, “expect”, “estimate”, “intend”, “plan”, “project”, “Will”, “will continue”, “will result”, “could”, “could”, “could” or any variation of these words having similar meanings. Such statements are subject to risks and uncertainties which could cause actual results to differ materially from those projected in forward-looking statements. Factors that could cause or contribute to such differences include business and operations disruption due to the COVID-19 pandemic; international economic, political and market conditions, including difficult retail markets in the United States; maintain, manage and forecast costs and appropriate inventory levels; losing important customers; decreased demand from industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and / or product categories; maintain branding and intense competition among sellers of consumer footwear, especially in the highly competitive market for performance footwear; anticipate, identify, interpret or forecast changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday sales periods; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2020 and its quarterly report on Form 10-Q for the three months ended June 30, 2021 Specifically, the COVID -19 pandemic has had and is currently having a significant impact on Skechers’ business, financial conditions, cash flow and results of operations. Forward-looking statements regarding the COVID-19 pandemic include, but are not limited to, Skechers plans in response to this pandemic. At present, there is significant uncertainty regarding the COVID-19 pandemic, including, but not limited to, (i) the duration and extent of the impact of the pandemic, (ii) the responses governments to the pandemic, including how those responses may impact Skechers. business and operations, as well as the operations of its factories and other business partners, (iii) the effectiveness of Skechers actions taken in response to these risks, and (iv) Skechers’ ability to effectively and timely adjust its plans in response to the rapidly changing business and economic environment. Given these and other risk factors associated with the COVID-19 pandemic, the dynamic nature of these circumstances means that what is stated in this press release could change at any time and, therefore, the actual results. could differ materially from those envisaged. by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all of these risk factors, nor assess the impact of all of these risk factors on our business or the extent to which any factor, or combination of factors, may cause a significant difference between the actual results. those contained in forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. In addition, the reported results should not be taken as an indication of future performance.