Puma launches ‘1DER’ in partnership with KL Rahul, celebrates 10-year partnership with Flipkart, Retail News, ET Retail
The launch also marks the 10-year partnership between Puma and Flipkart.
â1DER is a perfect amalgamation of fashion and function and it truly reflects KL Rahul’s sense of style and design. Athleisure has gained immense popularity, especially in the midst of the pandemic. The category is becoming more mainstream and its share of the closet as a fashion staple has grown significantly, âsaid Puma India and Southeast Asia Managing Director Abhishek Ganguly.
He added that the company has been associated with Flipkart for over 10 years now.
âTheir understanding of Puma’s young consumer and deep market penetration will unlock the widest choice for consumers through the launch of 1DER,â he said.
The âathletic fashionâ has seen tremendous adoption and growth, which has led to the emergence and significant growth of the âathleisureâ category. Sportswear & Leisure as a subcategory grew around 60% over last year on Flipkart.
Nishit Garg, vice president of Flipkart Fashion, said that in anticipation of the holiday season and Big Billion Days, the company will have the widest selection of styles available to consumers across the country.
“We will continue to bridge the gap between metropolises and level II-plus regions, where people seek the best of current fashion trends but have limited access in terms of selection, range and fashion. “Affordability. We believe in working with the best in the industry to meet growing needs and the launch of 1DER in partnership with PUMA is aligned with this vision,” he said.
1DER by Puma includes a wide range of men’s shoes and clothing, which range in price from Rs 1,499 to Rs 4,999.
The relevance of the athleisure category and accelerated adoption of the trend over the years has propelled Puma’s growth of 110% in the category.