Proenza Schouler opens Covid-hit New York Fashion Week
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New York (AFP) – A coronavirus-affected New York fashion week kicks off Friday with the Fall/Winter 2022 shows by Proenza Schouler and Christian Cowan.
Despite pandemic restrictions and earth-shattering preparations for the Omicron variant, several brands have opted for in-person shows, including Michael Kors, Altuzarra, Tory Burch, Brandon Maxwell, and Telfar.
A notable absentee is Tom Ford, president of the Council of Fashion Designers of America (CFDA) which is organizing the event.
He was due to end the week next Wednesday but canceled at the end of January due to an upsurge in Covid-19 cases among his team.
“We’ve tried everything in our power to avoid canceling our show in New York, but ultimately we’re faced with the sad fact that we just won’t have a full collection in time,” he said. declared.
New York brand Proenza Schouler opens the event on Friday afternoon with an exhibition at an art gallery in Manhattan’s trendy East Village neighborhood.
During the brand’s latest spin at New York Fashion Week in September, designers Jack McCollough and Lazaro Hernandez paraded a bevy of bright, sunny colors in a symbolic attempt to try and turn the page on the pandemic.
Christian Cowan – who has dressed Lady Gaga and rappers Cardi B and Lil Nas X – will showcase his collection in the observatory atop the One World Trade Center skyscraper that replaced the twin towers that were brought down on 9/11.
The glamorous label teased fans with what might be in store by posting an image of the all-pink “Freedom Tower” to its Instagram page.
For several years, New York has had to deal with big names who have decided to skip the event to exhibit their latest collections elsewhere.
Some designers are also choosing to eschew the classic runway schedule amid criticism that fashion’s hectic pace is out of step with sustainability.
The absence of high-profile designers like Christopher John Rogers – CFDA’s 2021 Female Designer of the Year – and Kerby Jean-Raymond’s Pyer Moss brand, presents opportunities for emerging talent to grab headlines.
This is the hope of brands such as Melke or Dauphinette, which advocate sustainable and ethical fashion.
“It’s really rewarding to realize that people can see the work I’ve done and they think it deserves a place among a bunch of other very successful brands,” Emma Gage, 26, who founded Melke during the pandemic, told AFP.
“It really solidifies you as someone who people know will be around for a long time,” she said from her small studio in Bushwick, Brooklyn.
© 2022 AFP