Parisian brand Buzzy Destrée opens its first flagship store in Paris
Famous ready-to-wear and accessories brand Destrée, whose investors include high-profile names such as Jessica Alba, Beyoncé, Gisèle Bündchen, Rihanna and Reese Witherspoon, has opened its first retail space in the French capital. Founded in 2016 by Géraldine Guyot and Laetitia Lumbroso, the brand has become cult for its contemporary and artistic identity. The first retail space was boosted with Series A funding from venture capital firm Sequoia Capital China. The all-female funding round was led by Angelica Cheung, venture capital partner of the firm and former editor of vogue China. Destrée also boasts fashion and beauty industry heavyweights Carmen Busquets, Gabriela Hearst, Emily Weiss and Amy Griffin, social science event planning co-founder and career entrepreneur.
The store, located in the shopping district of Rue Saint-Honoré and Place Vendôme on Rue 29 du Juillet and on a side street just off Rue de Rivoli, is an area that attracts both locals and the tourists. Guyot settles in New York, and the boutique reflects the two cosmopolitan cities that influence the particular style of the brand. The duo describes the clothes as graphic, structured pieces, with sculptural and totemic elegance, timeless but unique.
Guyot’s new life in the Big Apple has helped define the store’s image through the network of artists and talents that gravitate around Destrée. She befriended Simone Bodmer-Turner, a well-known sculptor with a contemporary outlook that aligns with Guyot and Lumbroso’s streamlined, postmodern approach to quirky, expressive designs.
Bodmer-Turner’s clean lines and minimal color palette were the perfect aesthetic for the 500 square foot boutique. “At the crossroads of art and craftsmanship, the creative universe and the stylistic signature of Simone immediately seduced me. The curves, the purity, the softness of her work are bewitching. I have everything immediately thought of her for our first store. This collaboration is also a way to bring New York to Paris and to make these two parts of my life coexist in Destrée, which are intimately linked”, explained Guyot in a press release.
Given carte blanche, Bodmer-Turner transformed the space by changing the sales counter into a sculptural mineral setting that resembles a life-size sculpture. All-white interior with built-in displays and clothes racks is reminiscent of Adobe
“I am honored to have been asked by Géraldine to accompany her in this new phase. It is with great enthusiasm and excitement that I took up the challenge of creating the brand’s first independent boutique. J ‘admire the spirit she instills in Destrée, aptly blending with stylistic references that are both timeless and sophisticated,’ said Bodmer-Turner.
Simultaneously back in New York, the brand will shoot its latest collection campaign with photographer Camila Falquez, featuring model Meadow Walker and an all-female cast reflecting the brand’s values and desire to celebrate women.