No one really needs a $ 5,000 bottle of water. Why is this the most mandatory accessory in Runyon?
This story is part of LA – We. See. You !, the second issue of Image, which explores different ways of seeing the city as it is. See the full package here.
Los Angeles is eternally thirsty. Staying hydrated in this crazy melting pot of a city is both a necessity and a collective obsession. We Angelenos may unwittingly spot the signs of dehydration from a mile away. The light flake of dry, dull skin on your neighbor’s T-zone; the madness of the hiker who swallows a can of flavored sparkling water at the top of his excursion, to stay dry.
Staying well hydrated in the city requires some thoughtfulness, effort, and the ability to solve several logistical challenges. Vons’ unique gallon-sized plastic product is functional for water “gains” – but only to a limited extent. Too heavy, no cooling function. The 32 ounce or 64 ounce aluminum multi-use bottle is much more the wave. In LA, however, style is a derivative of utility.
It’s not enough to be prepared in Los Angeles; you have to watch the room.
It’s hardly surprising then that designer water bottles – high-end utility containers with all the attributes of the TikTok-worthy badge – have been adopted so quickly in the city, especially in Hollywood. The designer water bottle gives its wearer a sense of athleticism, an environmental awareness (questionable) and a culture of haute couture. In the last few months alone, I have timed many iterations of these accessories.
At Gigi’s on a recent Friday, for example, a notable French model dined outside in head-to-toe leather, giving up her purse for a sleek Alexander McQueen water bottle in steel, complete with a tote bag. all leather inspired by bondage and thin straps, which she draped over one shoulder. Elegant on all the plans. Yet the coin also communicated a certain sharpness, as if its owner was ready for potential action. Think of Angelina Jolie in a pandemic version of “Tomb Raider.”
Indeed, one of the reasons the designer water bottle has gained such popularity in this part of town is that it fits perfectly with two favorite pastimes: dining out and hiking. . Those wishing to experience the full spectrum of IRL designer water bottles should head straight to the epicenter of Hollywood hiking culture: Runyon Canyon Park. Covering a wide gorge that runs just above Franklin Avenue to Mulholland Drive, the 160-acre park has enchanted generations of locals since before it was frequented by screen stars for years. 1930s such as Marie Dressler and Janet Gaynor, as well as after 1984 when it was officially named a public park.
Runyon is a lively social breeding ground for big thinkers and even bigger dreamers. The views of the LA Basin are breathtaking, like in Griffith or Kenneth Hahn parks, but unlike the latter two, Runyon doesn’t always provide comfort from the hubbub of the city. There’s a reason it’s known as “Runway Canyon” or, rather less affectionately, as “Silicon Canyon”. Many seek a leisurely stroll to the Andy Goldsworthy-esque Peace Spiral, but inadvertently win an impromptu ticket to a standalone monologue or capoeira-inspired dance performance. It’s all part of its charm.
On the trails, an individual’s style personality now revolves around their choice of premium water bottle. Splashy styles, such as Chanel’s quilted lambskin flask (a $ 4,895 snip), bring status and fanfare to maximalists who actively seek these qualities in this part of town. At the other end of the scale, Prada’s modest all-black grip with embossed logo carabiner ($ 85 but sold out) sets a cool, savvy tone for those who prefer to go incognito and probably wear a baseball cap.
The Artsy guys even got into customization. My neighbor – a makeup artist with an enduring infatuation with Bob Mackie – recently confessed that he personalized his crystal-embellished Collina Strada bottle with vintage silk scarves, so that it functions as a “sort of psychedelic big necklace.” when he hikes Runyon with his inflatable Labradoodle, Bobby. Meanwhile, the flexible girls of the Goop-y kind (you know the type) seem to supercharge their elegant bottles of toxin-free Glacce gemstones by slipping a crystal bracelets or two around its stopper.
It is almost too easy to laugh at those who would invest in such a crazy item. After all, no one really Needs such a bourgeois bottle of water. Especially the one that rings at just under $ 5,000 and will likely end up at RealReal on Melrose Avenue in September.
However, there is still a desirable lightness to this tendency that feels rather heartwarming. Any viable solution to 50 billion The plastic water bottles that Americans buy each year – only 23% of which are actually recycled in the United States – shouldn’t necessarily be ridiculed.
Whether we like it or not, clothing is a visual language that throws intricate threads of cultural, political and historical significance. Wearing a corset, for example, can be controversial, as can a tartan kilt or a real fur coat. In many ways, the designer water bottle is a style tonic at the time. A playful expression, quite pragmatic, without an agenda. During a time marked by a global health crisis, serious civil unrest, and staggering unemployment, it’s just a nice distraction that fits Hollywood perfectly, if nothing else.