The models kept us going with the next normie sneakers that they will start wearing. It’s always disarming to see Emily Ratajkowski or Katie Holmes running around town in a pair of Adidas or Reeboks, because these shoes are something many of us own and wear on a regular basis. Of course, they often equate theirs with thousands of dollars in accessories. The most recent and popular model sneaker is arguably the most shocking, infamous of all daddy’s sneakers: New balance.

New Balance sneakers are not necessarily known to be cool. They are in fact specifically known to be the opposite. These are the kinds of things dads wear on vacation. But celebrities have taken a liking to them, and honestly, we’ll never be able to look at them the same way again.

But the thing about trends like these, on pieces that we would normally only buy out of necessity, and wouldn’t have looked twice on a normal day, is that it’s hard to justify of overspending. That’s the point of Papa sneakers! They are supposed to be affordable. Fortunately, Amazon has marked so many pairs of New Balance sneakers for Cyber ​​Week, and some are even less than $ 50. Same the 574 sports sneakers that EmRata was recently seen wearing, are down to $ 72. So now we don’t have to look or think twice, just buy a pair.

Since celebrities seem to adopt an unexpected new sneaker and wear them repeatedly, every two months, the New Balance craze will undoubtedly persist for a while. Essentially, the trends continue to be cyclical and daddy’s shoes are really cool again. Instead of questioning him, we will indulge in the Cyber ​​Week Sale on Amazon, and stock up on pairs.

If you don’t know how to wear the sneakers outside of an airport or gym, just look at Ratajkowski. She wore hers with oversized puffers, large saddlebags and leopard hats. If you browse the Instagram feeds of a few fashion editors, you’ll likely find them dressing New Balance as well. with an over-the-top Ganni dress. Shoes are much more versatile than our fathers lead us to believe.

Shop for the best deals on New Balance sneakers for Cyber ​​Week, below.