IRI helps KISS products capitalize on consumer trends to drive industry-leading growth
CHICAGO–(BUSINESS WIRE) – IRIÂ®, a rapidly growing global leader in innovative solutions and services for consumer, retail and media businesses, and KISSÂ® Products Inc., a leader in professional-grade beauty products, continues its long-standing partnership focused on adapting and capitalizing on rapidly evolving consumer beauty trends using IRI Market Advantage â¢ and IRI Consumer and Shopper Insights Advantage â¢ on UnifyÂ® visualization platform.
The beauty industry has seen a significant disruption in demand as consumers altered their behaviors in response to the COVID-19 pandemic. KISS, with its unwavering commitment to cutting-edge innovation and strong partnerships with retailers, has leveraged the speed and agility of Unify, along with the active guidance of the IRI Mid-Market Growth team, to keep keep an eye on consumer trends and identify opportunities. for innovation and growth. KISS’s success has resulted in it being named a CPG 2020 Growth Leader Among Small Businesses in the latest CPG Industry Study from IRI and the Boston Consulting Group. This reflects the fifth time in six years that KISS has been recognized for its growth leadership in the industry.
âThe pandemic has fundamentally changed consumer beautification approaches, and our partnership with IRI has contributed significantly to our growth and success throughout this extremely dynamic period,â commented Paul Yang, Chief Strategy Officer, KISS Products Inc. âThe IRI platform allows us to track our customers’ preferences and buying habits in real time, and with the added and practical support of the IRI consulting team, KISS has transformed a period volatile into a catalyst for continued, industry-leading growth. We look forward to continuing our successful partnership with IRI to help us better understand our consumers, implement effective strategies, and make better decisions faster. ”
âWe were excited to play a role in helping KISS succeed in an unprecedented year,â said Robert Porod, executive vice president of the National Mid-Market for IRI. âOur Unify platform and industry-leading data sets, which are enhanced by our large ecosystem of partners, help clients quickly identify and capitalize on emerging market trends, and meet the scalability needs of small businesses. and medium-sized enterprises. Our ability to combine technology with practical advice from our team makes IRI a unique strategic partner for CPG companies looking to drive growth, regardless of size.
Unify, IRI’s visualization platform, improves ROI for manufacturers and retailers of CPGs of all sizes by providing rapid insight and integrating multiple disparate data sources. It provides a single point of access to all IRI liquid dataÂ® solutions, including Market Advantage and Consumer and Shopper Insights Advantage, which aggregates and visualizes point-of-sale and consumer panel data to provide a holistic view of real-time consumer trends and buying behavior.
To learn more about IRI’s Mid-Market Growth Practice, please contact Robert Porod at [email protected]
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About KISS Products Inc.
KISS is a global beauty leader providing innovative, professional-grade products for DIY enthusiasts. KISS is a market leader in the categories of fashion nails and false eyelashes. The brand serves consumers of all ages, races, ethnicities and skill levels with its affordable and accessible portfolio of products designed to inspire creativity, individuality and self-expression. KISS’s wide product line also includes color cosmetics, beauty tools and accessories, as well as hair color and care. For more information visit www.KISSusa.com.
IRI is a rapidly growing, leading provider of big data, predictive analytics, and forward-looking insights that help CPG, over-the-counter healthcare organizations, retailers, and financial services and media companies grow their businesses. activities. With the largest repository of purchasing, media, social, causal and loyalty data, all integrated into an on-demand cloud-based technology platform, IRI is driving the personalization revolution, helping to guide its most 5,000 customers around the world in their quest to relentlessly stay relevant, gain market share, connect with consumers, collaborate with key components and generate leading growth For more information, visit www.iriworldwide.com.
About IRI’s Mid-Market Growth Practice
IRI’s mid-market growth practice provides high-tech, high-touch support for small and medium-sized manufacturers. No matter the size of a business, IRI has a data solution that drives understanding and growth. Businesses benefit from access to all of the same tried and tested solutions offered to IRI’s global partners, enabling businesses of all sizes to democratize data, streamline analytics, and ultimately save money. market. For more information on IRI’s complete portfolio of solutions specifically designed for small and medium brands, please contact Robert Porod at [email protected]