Huge reunion exhibit of world famous graffiti artist in Trinity Leeds
A rare 1968 Lincoln Continental MK3 Cartier Edition car covered in artwork and nine large murals previously seen around the world brought to life through the artist’s own app will be installed in the mall from September 15 as part of the very first exhibition of the artist INSA in his town house.
A graffiti artist who grew up in Leeds, INSA rose to world renown after working with brands like Netflix and Nike.
His work has been exhibited in famous places such as the V&A and the Tate.
In 2014, he created the world’s largest GIF that can be seen from space – made using his GIF-ITI concept, which will also see his murals in Leeds come to life and move when seen via its own free app.
Trinity Leeds is said to be the first shopping center in the country to use GIF-ITI technology and visitors will also have the chance to win big prizes by participating in the GIF-ITI scavenger hunt around the center.
The centerpiece of the exhibit, titled INSA Takeover & GIF-ITI Treasure Hunt, will be the Lincoln Continental, which was specially imported and then lovingly restored by automotive sanctuary specialists from Brighouse to Motoburo.
The team there took INSA’s bespoke artwork design and applied it to the entire vehicle before a sculpture by Kristian Movahed was installed in the trunk.
This is the first time that a global artist has taken over Trinity Leeds as he continues his pioneering approach to innovation in the retail and leisure sector, supporting the city’s local artistry.
Visitors are invited to find the letters hidden in each augmented mural which can be discovered through the GIF-ITI app, with one lucky winner having the chance to win a £ 1,000 Trinity Leeds gift card as well as exclusive giveaways from INSA as collector’s items. impressions. In addition to the grand prize, 25 signed collectible fine art prints will be given away each week.
INSA said: “I am proud to be from Leeds. So it’s a real honor to come home to show off my current work.
“I have painted all over the world, but it’s very special because it reminds me of where I started. It’s the perfect place in Trinity Leeds because I want people to see the work, to appreciate it, have fun.
“Art shouldn’t be exclusive, it should be for everyone, and sometimes that means bringing it to people, not keeping it behind closed gallery doors.
“I really hope people enjoy my job and have fun exploring the center, seeing the animated murals that come to life with my app, and seeing what we have created with the Lincoln Continental.
“The Motoburo team have been amazing and worked their magic on the car – it’s great to produce and show work in the North.”
David Maddison, Center Manager at Trinity Leeds, said: “Since we opened Trinity Leeds, we have constantly sought to lead the way in shopping center animation. We love to push boundaries, innovate and offer our clients new and exciting experiences, which is why this partnership with INSA is perfect.
“INSA is of course from Leeds and likes to embrace new ways of working, as its GIF-ITI work shows – which is a perfect match for Trinity Leeds. It is not just a matter of a few vinyls placed here and there, it is a total possession and visitors will not be able to miss its many installations, some of which are 7m wide.
“The car is really special and we’ve never seen anything like it. This will give INSA the chance to show his hometown what it is and for us to show how we can welcome major art to the center.
The exhibition and the downloadable GIF-ITI app are all free and run from September 15 to mid-October. For the application and more on INSA see www.gif-iti.com
The exhibition is produced and curated by Tina Ziegler of Moniker Culture, a leading urban art platform with over 11 years of experience in producing engaging exhibitions, art fairs and projects of public art. For more information, see www.monikerartfair.com