High-end shoe category in the United States, online shopping is increasing: FDRA
The Spring 2021 Footwear Buying Trends report found that a majority (52%) of respondents say they are very likely to buy new shoes this spring. Twenty-six percent said they were quite likely to do so. Younger respondents are more likely to be in the footwear market, with 68% of those aged 18-29 and 61% of those aged 30-39 say they are very likely to buy.
The pandemic has changed many shopping habits and the online shift will continue. About a third (34%) of respondents plan to buy almost 100% of their shoes in stores after the pandemic. Twenty-four percent say 60% of their purchases will be online and 40% will be in-store, while 23% say almost 100% of their shoe purchases will be online in the future, and 19% say 60 percent will be in store and 40 percent will be online.
Shoppers are divided on where they plan to buy their shoes this spring, with 45% planning to shop in-store, 44% buying online shipped to their home, and 11% buying online for in-store pickup or on sidewalk. Those with a college degree are more likely to shop online, at 49 percent, as are those with a postgraduate degree, at 56 percent. In-store shopping is the preferred method for those with a college degree (50 percent in-store) and a high school diploma or less (47 percent).
Of those who plan to shop online, around 31% plan to use Amazon, while 28% will shop on the shoe brand’s website. Nineteen percent will buy using a shoe specialty site such as Zappos or Shoes.com, and 14 percent plan to use the website of a retailer such as Nordstrom or Footlocker. Eight percent of online shoe shoppers plan to buy shoes elsewhere online.
Among Amazon buyers, around 37% say ease of purchase is the number one reason they choose Amazon. Thirty-five percent say price is the main reason, while 17 percent say shipping speeds, and 11 percent say ease of returning items is the main reason.
Fibre2Fashion News Desk (SG)
Athletic shoes / sneakers became the most popular shoe choice this spring in the United States among 53% of potential shoe buyers, according to a survey commissioned by the FDRA. Running or athletic shoes were the second most popular choice with 32%, followed by work or other shoes with 9% and fashion-oriented shoes with 5%.