IMAGE THIS: Although a formidable showman with the physical track, John Galliano also adapted well to filmed collections – and enlisted French director Olivier Dahan of “La Vie en Rose” fame to tell the story of his Artisanal collection. Maison Margiela fall 2021, WWD has learned.

Dahan’s film will debut online – and in a cinema on the Avenue des Champs-Élysées – on July 8, the last day of Paris Couture Week.

The Paris-based fashion house shared a teaser clip, which shows plants swaying in the breeze amid tense music and an eerie purple light.

In 2009, while a designer at Christian Dior, Galliano worked with Dahan on a six-and-a-half-minute thriller with Marion Cotillard, who the previous year had won the Oscar for his portrayal of Edith Piaf.

Entitled “The Lady Noire Affair”, this mini-film was bristling with Hitchcockian tension.

Dahan has also done commercial work for Cartier and L’Oréal, but is best known for his feature films, including “Grace of Monaco” in 2014 with Nicole Kidman and “My Own Love Song” in 2012 with Renée Zellweger and Forest Whitaker.

Her latest film, titled “Simone Veil, a Woman of the Century” and starring Elsa Zylberstein as the controversial French philosopher and activist, is due out later this year.

Galliano has collaborated with British photographer and filmmaker Nick Knight on several creative videos for Maison Margiela, combining documentary style with cutting edge fashion imagery.

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Dior Noir: Marion Cotillard in the cinema for the brand