French Connection Signs Exclusive Footwear Licensing Agreement with Sante + Wade
Consumer fashion retailer french connection has signed an exclusive licensing agreement with the “inclusive” shoe brand Sante + Wade.
The deal will see the two brands collaborate, develop, manufacture and market women’s footwear collections in the UK and Europe for one year, from SS23, with retail prices between £80 and £120.
Amber Fenner, Head of Licensing at French Connection, said, “Licensing is an integral part of what we do at French Connection. Partnering with an industry innovator whose philosophy and quality aligns with ours is invaluable in providing the consumer with the best possible product at key prices.
Sante+Wade Marketing Director Agnès Cushnie (pictured above with her Sante+Wade co-founder Shola Asante) commented: “Our philosophy is that everyone should have the opportunity to experience beautiful and comfortable footwear, whatever their size. We are delighted to partner with such a prestigious brand with resounding success in the contemporary market.
Due to the limited number of fashionable shoe styles on the market in longer and wider sizes, Sante+Wade offers customers a wider variety of casual and evening shoe styles in sizes EU 38 to 46, with wide or standard cut option. The collections are all handmade in Portugal.