Dior Beauty celebrates its new LA pop-up with a star-studded party
“Everything is blooming right now,” said Natalie Portman, enjoying a springtime view of the Hollywood Hills from the rooftop of Dior’s new Miss Dior Millefiori Garden Fragrance pop-up Friday night. “It’s super inspiring for this environment,” she continued, referring to the fragrant and flowery opening night staging, which channeled the campaign film’s Grasse, France set. Oscar-winning actor’s Miss Dior. From the whiffs of the new Floral Eau de Parfum (an amber floral bouquet with notes of springtime lily of the valley, lush peony and powdery iris) to the vivid floral arrangements spread across the two floors of Melrose Avenue in Los Angeles, the evening was a sensory feast.
Entering the bright white space, guests including Yara Shahidi, Lana Condor and Alexandra Daddario took mirror selfies in the immersive floral installation in the infinity room, sipped pink lattes at the Parisian-style cafe and made some alterations afterwards. of vanity style beauty stations. Amid the activations, there were works by female artists who had been commissioned by Dior for their ‘Miss Dior: 12 Women Artists’ on display, while the strapless “millefiori” flower-embroidered Miss Dior haute couture confection designed by Maria Grazia Chiuri and worn by Portman in the campaign (it took five hundred hours to make in the studio) was also on view, fresh from the “Christian Dior: Designer of Dreams” exhibit at the Brooklyn Museum.
At the top of the fluorescent neon pink steps on the roof, DJ Kitty Ca$ha served up an energizing set, while revelers mingled, sipped champagne and danced under the glow of the purple lights. Elsewhere, participants such as Shahidi and The White Lotus star Brittany O’Grady was at the photo booth, posing in front of a larger-than-life replica Miss Dior bottle. Extending the magic of the Miss Dior world while rocking West Hollywood with its well-dressed crowd, Dior helped kick off Oscar week like only the French fashion house can. For anyone wishing to be transported to the South of France through immersive art and fragrance, the whimsical pop-up Miss Dior Millefiori Garden Fragrance is open to the public today through Sunday.
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