company seeks funding for ‘performance sneakers’ made from coffee waste | Ethical and green life
It’s the typical morning routine for hundreds of thousands of Brits: grab a cup of coffee then put on your sneakers before heading out for a run. On the way back, a small glass of water to rehydrate before going in the shower.
Today, a company has made one thing spawn another, creating sneakers made from recycled plastic bottles and used coffee beans.
Finnish shoe company Rens on Tuesday launched an online fundraising campaign for its latest sustainable trainer, which it says will be climate neutral in its production, packaging and transportation.
“Shoes made from recycled coffee grounds may seem new to some, but we wholeheartedly believe this is just the start of a revolution in technology and garment manufacturing,” Son Chu said, co-founder of the company.
The company said the shoe, called Nomad, will be made from coffee waste and recycled bottles, while recycled polyester will be used to create the membrane to make the shoe waterproof.
This is the second shoe the company is producing to similar specifications, after launching its general-purpose trainer via another Kickstarter campaign in the summer of 2019. She said it shows there is a market for a more efficient product this time. The brand’s original shoe consisted of 21 cups of coffee waste and six recycled plastic bottles each.
Jesse Tran, co-founder and CEO of Rens, said: “With the new model, we continue our mission to promote sustainable fashion with technology and innovation.
“We are particularly pleased to have been able to include feedback from our previous customers in the development of the Nomad, who have explicitly requested a performance sneaker. “
The latest launch indicates a growing trend for sportswear made from recycled materials, alongside a growing awareness of the importance and feasibility of more sustainable consumer products at large.
In June, market analyst Mintel said he was seeing more and more brands releasing sportswear made from recycled materials, citing the example of French outdoor brand Salomon, which released a shoe from race with a recycled polyester upper that can be recycled again. in a new thread for the fabric.
Mintel predicted that brands switching to sustainable production processes and programs to encourage the return of used products could benefit in the future.
One of the most publicized examples was Adidas’ 2015 partnership with Parley for the Oceans, which included the launch of a shoe made from reclaimed marine plastic. Other big brands, such as Gucci and Stella McCartney, have also worked with the organization.