Bridgerton Leads 2021 Buying Trends As Netflix Starts Searches For ‘Regencycore’
Many of us were looking for an escape in 2021 – and some buyers found it in the 19th century.
Bridgerton sent shoppers looking for “Regencycore” fashion and housewares, as the success of Netflix led this year’s buying trends.
The corsets, embroidery hoops, and even wisteria decorating the show’s homes have all garnered significant interest, with viewers looking to mimic the drama aesthetic of the Romantic period.
Searches for the factory on eBay jumped 300% after the show aired. Garden centers and nurseries have also seen an increase in millennials buying the pretty, fragrant creeper, a trend they say was also driven by Instagram.
Wisteria are native to the United States, China and Japan and can grow up to 20m wide against a wall.
It’s not a low-maintenance plant, but it does require regular pruning twice a year, although the Royal Horticultural Society (RHS) says the plant’s reputation for being difficult to prune is not deserved.
Buyers should look for a named cultivar from a cutting – or a plant already in bloom – to avoid disappointment, as young plants can take 20 years to produce flowers, experts say.
Climbing plants can also have environmental benefits, providing shade in otherwise bare areas and aiding wildlife, including bees and other pollinators, the RHS said.
Bridgerton, which first aired last Christmas, also caused a 123% increase in searches for corsets, along with a 49% increase in interest in beaded and feathered headbands.
Searches for Empire Line dresses were up 93%, according to the Lyst shopping app.
The series was Netflix’s most popular show when it first aired, reaching 82 million households, the streaming site said in January. It was overtaken in October by Squid Game, the bloody Korean thriller, which reached 142 million households.
The eight-part period drama, which ended in a wedding, is returning for a second season, which is set to premiere in March of next year.