Barbie Totally Hair Doll Celebrates 30th Anniversary With Cake-Worthy Collab – WWD
TORONTO— Fans looking for a Barbie breath of the past are lucky this month, because Mattelit is Barbie The Totally Hair doll celebrates its 30th anniversary with the rollout on Wednesday of a collection of ’90s-flavored fashion and accessories created by Canadian unisex streetwear brand Cakeworthy.
Launched in 1992 and recognized as the best-selling Barbie doll of all time, the original doll was marketed as the Barbie with the longest hair and came with a styling gel. Thanks to this unique presentation, 10 million units of the Barbie Totally Hair doll were sold in the three years following the product’s release in stores.
The 15-piece offering designed by Cakeworthy includes a denim jacket customized with Barbie Totally Hair, as well as a Barbie bag inspired by the iconic Barbie box packaging of that era.
Cakeworthy’s staples in the collection, which include the AOP t-shirt, denim jacket and flannels, were also created using various shades of pink, purple and neon that were signatures of the Barbie Totally Hair color palette.
“The Barbie x Cakeworthy collaboration has been in development for almost a year, but it’s been a dream collaboration for us from the start,” said Cakeworthy CEO Brandon Shedden, who launched his Hamilton-based company, in Ontario in 2014 by selling screens. printed t-shirts on Etsy. Since then, the designer has collaborated with some of the world’s top licensors to create bold, colorful and special-edition collections inspired by the pop culture of the past.
That reputation resonated with Barbie VIPs, according to Jennifer Gileno, licensing manager at Mattel Canada.
“Our goal was to capture a fun, playful, nostalgic time when it was all about big hair and big dreams,” Gileno told WWD. “Barbie has always been a reflection of the times and fashion trends. Cakeworthy’s passion and love for Barbie, and their ability to translate that into a collection of clothing and accessories, brings fans back into the 90s in the funniest way possible.
This company also produced the first “unisex” Barbie collection for the Canadian market, according to Gileno.
“We are so proud to be able to partner up and offer all Barbie fans, regardless of who they are, a way to express themselves through fashion,” said Gileno, who hints at other projects. Upcoming Barbie.
For now, however, fans can purchase this collection for between $6.95 and $109.95 on Cakeworthy’s e-commerce page, cakeworthy.com. Prices on the website are in US dollars.
The collection is also available at Cakeworthy’s flagship store in Hamilton, Ontario.
Yet beyond inclusiveness, an equally appealing factor according to Shedden is offering consumers a welcome opportunity to reminisce about their youth.
“Fashion has a distinct way of bringing back memories and allowing us to express ourselves in different ways,” Shedden said. “Nostalgia makes you feel good, and feeling good about what you’re wearing is the ultimate goal, isn’t it?”