Apple Business Chat allows drinks to be ordered at headquarters at Quicken Loans Arena in Cleveland – TechCrunch
With LeBron James hundreds of miles west plying his trade for the Los Angeles Lakers these days, Cleveland Cavalier fans haven’t had much to celebrate this season – but Aramark (the food seller and drinks from the stadium) and the Cavs have teamed up with Apple Professional Chat to allow fans to order drinks directly from their seats.
It’s a nifty system, introduced for the first time to Phillies fans last summer. In this iteration, Cleveland fans can access a menu, order drinks, and have them delivered right to their seats using iMessage on their iPhones.
Start by opening the Camera app and scan the QR code on the back of your seat. This brings up a prompt in Messages to “Press send to initiate your order”. From there, you can interact with the ordering robot to order your drinks. For your convenience, you access a menu and make your selections.
When you’re done, the bot asks for your seat number. You pay for your order with Apple Pay, and the drinks will be delivered straight to you without having to miss the in-game action.
It’s unclear how long you have to wait for the drinks to be delivered, but it’s better than the long lines and brings a fully digital ordering process to fans. Kevin Kearney, district manager for Aramark’s Sports and Entertainment division, sees this as a way to integrate the mobile experience into the fans’ gaming experience in a highly accessible way.
“Integrating Apple Business Chat into the ordering process is not only fan-friendly and easily accessible, it reflects changing fan expectations and behaviors, and we look forward to Cavs and Monsters fans. (Cleveland’s AHL subsidiary) are trying it, “Kearney said in a statement.
The program is being tested for the remainder of the season as the teams and Aramark see how the process works and how the fans like to use it. It might not take away LeBron’s sting leaving town, but it’s a convenient way to grab a drink while attending a game.