Make-up artist Violette is the flagship of this typically French brand of carefree cool. From her eye-brushing bangs and tousled hair to her rule-less approach to makeup, she’s encapsulated the way women want to be today: authentically themselves.

“In France, I think the main goal for us is to be happy,” she told me. “And being happy doesn’t necessarily mean being successful or loved. We think it has to come more from within. Happiness is very much about our way of life – it’s more about how we can take pleasure in our own life, and less about how we can look a certain way or do a certain thing to be loved. .

True to form, the highly anticipated new beauty line from Violette, Violet_FR, is consistent with his position that makeup should serve as a creative tool rather than a fix: the line does not contain any “covering” products like foundation or concealer, and instead focuses on sublime metallic eye pigments, translucent glow enhancers, and of course just one perfect lipstick.

“French women like to be unique,” ​​she says. “And the best way to do that is to be yourself, because we’re all deeply unique to each other. You can’t pretend. So that takes us to work on loving ourselves and this very version. who we are right now That’s why when I moved to the US and heard “you wanna be the best version of yourself”, I had a little culture shock! “

This innate self-confidence comes through when you look at the way French women typically approach makeup. For them, it is a tool to showcase their innate beauty and express their emotions. When there is no mold to fit into, the true pleasure of makeup comes to the fore. Below, Violette reveals her top five makeup tips for encapsulating that laid-back French girl look and embracing beauty without the standards.

1: Embrace your individuality

“I think the things society calls imperfections are actually what make us unique – and when you are different and unique, you are irreplaceable. So my first tip is not to focus on yourself or trying to improve yourself, but instead focus on how you can love yourself. When you put on makeup, do it to celebrate who you are. What does it mean? No contouring, no false eyelashes, nothing that changes you. Maybe not even a foundation. But what about sprinkles for brunch? Or a strong lipstick for shopping? “

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2: Always go red

“A red lip is an electrifying and powerful accessory. When you wear it, you feel the magic inside of you. This is really what awakens the va-va-voom inside of us. After applying lipstick, I tend to blend the edges of my lips to make them look softer.

3: Do not retouch

“In France, we love the ‘bitten lips’ look, which in English translates to ‘bitten lips’. The idea is to have a pop of color, like you just got kissed after wearing a red lip. It is meant to look like your own lip color, not lipstick. This is why I created my Baume Bisou.

4: Prepare properly

“Skin care is definitely essential to French women – we are religious about it. Take good care of what you have first: your skin, your body and your hair. Make-up should always be secondary. The French pharmacy is our safe place and where we seek advice for accessible and results-oriented products.

5: Forget about perfection

“In France, we like it when the eye makeup is not perfect. We don’t want it to look too contrived, like we’re trying too hard. So if we wear a smokey eye, we won’t be wearing false eyelashes, and we love to apply eye shadow with our fingers to make it feel a little more worn out. It’s a very big French look. It’s natural skin, slightly messy hair, dark eyes, and a super simple outfit, like jeans with a bodysuit and a pair of men’s shoes. It’s a totally classic French look.

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